Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

Abstract Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased...
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PPN (Catalogue ID):

SPR036645214

Persons:

Spann, Martin [VerfasserIn]

Zeithammer, Robert [VerfasserIn]

Bertini, Marco [VerfasserIn]

Haruvy, Ernan [VerfasserIn]

Jap, Sandy D. [VerfasserIn]

Koenigsberg, Oded [VerfasserIn]

Mak, Vincent [VerfasserIn]

Popkowski Leszczyc, Peter [VerfasserIn]

Skiera, Bernd [VerfasserIn]

Thomas, Manoj [VerfasserIn]

Media type:

Electronic Article

Language:

English

Published:

2017

Further Keywords:

Auction

Name-your-own-price

Pay-what-you-want

Bargaining

Outcome and process utility

Taxonomy

Containing Work:

Enthalten in: Customer needs and solutions - New York, NY : Springer, 5(2017), 1-2 vom: 25. Nov., Seite 121-136

DOI/URN:

10.1007/s40547-017-0082-y

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