Optimal Reverse-Pricing Mechanisms

Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold...
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PPN (Catalogue ID):

JST098294253

Persons:

Spann, Martin

Zeithammer, Robert

Häubl, Gerald

Media type:

Electronic Article

Extent:

Online-Ressource

Language:

English

Keywords:

research-article

Further Keywords:

research-article

General Note:

Copyright: © 2010 INFORMS

Containing Work:

in: Marketing Science - Vol. 29, No. 6 (2010), p. 1058-1070

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