Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

The Internet has enabled consumers to make more informed decisions more conveniently with apparently more efficient price-clearing mechanisms than was...
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Saved in:
PPN (Catalogue ID):

JST049803115

Persons:

Spann, Martin

Tellis, Gerard J.

Media type:

Electronic Article

Extent:

Online-Ressource

Language:

English

Keywords:

research-article

Further Keywords:

research-article

General Note:

Copyright: Copyright 2006 American Marketing Association

Containing Work:

in: Journal of Marketing - Vol. 70, No. 1 (2006), p. 65-78

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