61
Published: Berlin, Duncker & Humblot, [2014]
   
62
Published: Stuttgart, Schäffer-Poeschel, 2001
   
63
Marketing : Lehr- und Handbuch 3., völlig überarb. Aufl.
Published: München [u.a.], Oldenbourg, 2000
   
64
Published: München [u.a.], Oldenbourg, 1999
   
65
Published: München, Redline Wirtschaft, 2009
   
67
Published: München, Redline Verlag, 2009
   
68
   
69
Published: Berlin, Duncker & Humblot, [2020]
   
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Published: Berlin, Duncker & Humblot, [2020]
   
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Published: Berlin, BWV, Berliner Wissenschafts-Verlag, [2014]
   
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75
Erfolgreiche Produkteinführung 2., wesentlich überarbeitete und erweiterte Auflage
Published: Berlin, Duncker & Humblot, [2020]
   
76
Published: Berlin, Duncker & Humblot, [2016]-
   
77
Published: Düsseldorf [u.a.], ECON-Verl, 1993-
   
79
Published: München, Oldenbourg, 2009
   
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Published: Rinteln, Merkur-Verl., 2005
   

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