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1

International marketing management 3. ed., 2. [print.]

by Jain, Subhash C.

Published: Boston, PWS-Kent Publ., 1991

2

Global Marketing Tenth edition, global edition

by Green, Mark C.

Published: Harlow, England, Pearson, [2020]

3

Cases in Global marketing strategies, sixth edition 2005 annual update

by Jeannet, Jean-Pierre

Published: Boston, Mass. [u.a.], Houghton Mifflin, 2005

4

International dimensions of marketing /Vern Terpstra 2.ed., 3. Dr

by Terpstra, Vern

Published: Boston, Mass., PWS-Kent, 1992

5

Internationales Marketing in Fast Food-Unternehmen : eine explorative Studie in Europa und den USA unter besonderer Berücksichtigung von Beziehungsmarketing und On-line-Marketing

by Stockhinger, Detlef

Published: 2003

6

International marketing 6. ed.

by Czinkota, Michael R.

Published: Fort Worth [u.a.], Harcourt College Publ., 2001

7

International marketing

by Czinkota, Michael R.

Published: [London] [u.a.], South-Western Cengage Learning, 2011

8

Global marketing management : changes, new challenges, and strategies 3. ed.

by Lee, Kiefer

Published: Oxford, Oxford Univ. Press, 2012

9

Marketing and globalization

by Durand, Aurélia

Published: London, Routledge, Taylor & Francis Group, 2019

10

Ausgewählte Fragestellungen im Internationalen Marketing 1. Aufl

by Feuerhake, Christian

Published: Bremen, EHV Academicpress, 2014

11

Global marketing : a decision-oriented approach 4. ed

by Hollensen, Svend

Published: Harlow [u.a.], Financial Times Prentice Hall, 2007

12

Measurement and research methods in international marketing 1. ed.

by Sarstedt, Marko

Published: Bingley [u.a.], Emerald, 2011

13

Advances in international marketing

Published: Bingley [u.a.], Emerald JAI, 1986-

14

Introduction to international business [3.Dr.]

by El Kahal, Sonia

Published: London [u.a.], McGraw-Hill, [1995]

15

Strategic international marketing

by Meissner, Hans Günther

Published: Berlin, Springer, 1990

16

Marketingstrategie

by Stahr, Gunter R.

Published: Stuttgart [u.a.], Kohlhammer, 1979

17

Global marketing and advertising : understanding cultural paradoxes 4. ed.

by Mooij, Marieke K. de

Published: Thousand Oaks, Calif. [u.a.], Sage Publ., 2014

18

International marketing : a strategic approach to world markets 2. impr

by Majaro, Simon

Published: London [u.a.], Allen & Unwin, 1978

19

International marketing 14. ed., internat. student ed.

by Cateora, Philip R.

Published: Boston, Mass. [u.a.], McGraw-Hill/Irwin, 2009

20

Internationales Marketing 2., erw. und verb. Aufl

by Berekoven, Ludwig

Published: Herne [u.a.], Verl. Neue Wirtschafts-Briefe, 1985

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