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1
Published: Boston, PWS-Kent Publ., 1991
   
2
Global Marketing Tenth edition, global edition
Published: Harlow, England, Pearson, [2020]
   
3
Published: Boston, Mass. [u.a.], Houghton Mifflin, 2005
   
4
Published: Boston, Mass., PWS-Kent, 1992
   
6
Published: Fort Worth [u.a.], Harcourt College Publ., 2001
   
7
Published: [London] [u.a.], South-Western Cengage Learning, 2011
   
8
   
9
Published: London, Routledge, Taylor & Francis Group, 2019
   
10
   
11
Published: Harlow [u.a.], Financial Times Prentice Hall, 2007
   
12
   
13
Published: Bingley [u.a.], Emerald JAI, 1986-
   
14
Published: London [u.a.], McGraw-Hill, [1995]
   
15
   
16
Published: Stuttgart [u.a.], Kohlhammer, 1979
   
17
Published: Thousand Oaks, Calif. [u.a.], Sage Publ., 2014
   
18
Published: London [u.a.], Allen & Unwin, 1978
   
19
International marketing 14. ed., internat. student ed.
Published: Boston, Mass. [u.a.], McGraw-Hill/Irwin, 2009
   
20
Internationales Marketing 2., erw. und verb. Aufl
Published: Herne [u.a.], Verl. Neue Wirtschafts-Briefe, 1985
   

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