2
   
5
in: Business Source Complete
   
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in: Business Source Complete
   
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Published: [Chicago, Ill.], The Association, 1993-
   
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Handbuch des Bankmarketing 3., vollst. neu bearb. Aufl.
Published: Wiesbaden, Gabler, 1998
   
12
   
13
   
14
Marketing bei Banken 3. stark erw. und völlig überarb. Aufl
Published: Frankfurt am Main, Knapp, 1975
   
15
Published: Frankfurt am Main, Knapp, 1992
   
16
   
19
Published: Frankfurt am Main, Knapp, 1976
   

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