2
   
5
Published: Hamburg, Marketing-Journal, 1986
   
6
Published: Hamburg, Marketing Journal, 1987
   
7
Published: Berlin, Duncker & Humblot, 1985
   
8
   
9
   
10
Published: München, Verl. Moderne Industrie, 1974
   
12
   
14
Published: Hamburg [u.a.], MacGraw-Hill, 1986
   
15
Published: Berlin, Duncker & Humblot, 1974
   
16
Marketing : Einführung 2., völlig neu bearb. u. wesentl. erw. Aufl.
Published: München, Oldenbourg, 1988
   
17
Published: Hamburg [u.a.], McGraw-Hill, 1986
   
18
Published: Stuttgart, Poeschel, 1985
   
19
Published: Gernsbach, Dt. Betriebswirte-Verl., 1973-
   
20
Published: Wiesbaden, Betriebswirtschaftlicher Verlag Gabler, 1974
   

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