1
   
2
Published: Oxford [u.a.], Oxford Univ. Press, 2010
   
3
   
5
Published: Oxford, Oxford University Press, 2003
   
7
Published: Detmold, GIF, Ges. für Informationsmarkt-Forschung, [1985]
   
8
Published: New York, NY, McGraw-Hill, 2005
   
9
Published: Harlow, England, Pearson Education Limited, 2017
   
10
Published: Cham, Switzerland, Palgrave Macmillan, [2020]
   
11
Published: Helsinki, Helsinki School of Economics and Business Administration, 1995
   
12
Published: Hallbergmoos, Pearson, [2017]
   
13
Published: Stuttgart-Degerloch, Seewald, 1959
   
14
Published: Harlow, England, Pearson, 2019
   
15
Published: Los Angeles, SAGE, 2021
   
16
Published: London, Routledge, Taylor & Francis Group, 2019
   
17
   
18
Principles of marketing Eighth European edition
Published: Harlow, Pearson, [2020]
   
19
Published: Greenwich, Conn., JAI Press, 1982-1994
   
20
Absatzlehre 3., überarb. Aufl.
Published: Stuttgart, Poeschel, 1974
   

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