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61
Published: Stuttgart, Schäffer-Poeschel, 2001
   
62
Published: Berlin, Duncker & Humblot, [2014]
   
63
Published: München [u.a.], Oldenbourg, 1999
   
64
Published: Berlin, Berliner Wissenschafts-Verlag, [2014]
   
65
Marketing : Lehr- und Handbuch 3., völlig überarb. Aufl.
Published: München [u.a.], Oldenbourg, 2000
   
66
Published: München, Redline Wirtschaft, 2009
   
67
Erfolgreiche Produkteinführung 2., wesentlich überarbeitete und erweiterte Auflage
Published: Berlin, Duncker & Humblot, [2020]
   
69
   
70
   
71
Published: Berlin, BWV, Berliner Wissenschafts-Verlag, [2014]
   
72
Published: Berlin, Duncker & Humblot, [2020]
   
73
Published: Baden-Baden, Nomos, 1995
   
74
Published: Berlin, Duncker & Humblot, [2015]
   
76
   
78
   
79
   
80
Published: Berlin, Erich Schmidt Verlag, 2018
   

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