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21
   
22
Marketing 1. Aufl.
Published: Baden-Baden, Nomos-Verl.-Ges., 1994
   
23
Published: Berlin, Duncker & Humblot, [2016]
   
24
   
25
Published: Berlin, BWT, Berliner Wissenschafts-Verlag, [2015]
   
26
Published: München, Oldenbourg, 1998
   
28
   
30
Published: Berlin, BWV, Berliner Wiss.-Verl., 2012
   
31
Published: Stuttgart, Schäffer-Poeschel, 1996
   
33
Lexikon Marktforschung 2., aktualisierte Aufl.
Published: Düsseldorf, Symposion Publ., 2011
   
34
Published: Berlin, Duncker & Humblot, [2020]
   
35
Servicemanagement 2., überarb. Aufl.
Published: München, Oldenbourg, 2012
   
36
Published: Düsseldorf [u.a.], ECON-Verl, 1993
   
39
Dienstleistungs-Marketing-Management 3., komplett überarbeitete und aktualisierte Auflage
Published: Berlin, Duncker & Humblot, [2017]
   
40
Published: München [u.a.], Oldenbourg, 1996
   

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