1
Published: Berlin, Heidelberg, Springer Berlin · Heidelberg, 2006
   
2
Published: Berlin, Heidelberg, Springer-Verlag Berlin Heidelberg, 2007
   
3
Published: Wiesbaden, Springer Fachmedien Wiesbaden, 2013.
   
5
   
7
   
9
   
11
Published: Wiesbaden, Gabler, 2007
   
12
   
14
Published: Wiesbaden, Gabler, 2006
   
15
   
16
Published: Berlin, Heidelberg, Springer Berlin Heidelberg, 2010
   
17
Kundenbindung und Kundenwert 2., überarb. und erw. Aufl.
Published: Heidelberg, Physica-Verl., 2007
   
18
Published: Berlin, Heidelberg, Springer Berlin Heidelberg, 2006
   
19
Published: Vallendar, WHU - Otto Beisheim School of Management, 25. November 2006
   
20
   

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