1
Published: Wiesbaden, Gabler, 1987
   
2
Handbuch des Bankmarketing 3., vollst. neu bearb. Aufl.
Published: Wiesbaden, Gabler, 1998
   
3
Handbuch des Bankmarketing 2., völlig überarb. und erw. Aufl.
Published: Wiesbaden, Gabler, 1991
   

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