21
Published: Rinteln, Merkur-Verl., 2005
   
22
Published: München, Oldenbourg, 1998
   
23
   
25
Published: Berlin, BWV, Berliner Wissenschafts-Verlag, [2015]
   
26
Marketingkommunikation 2., überarb. Aufl.
Published: Konstanz [u.a.], UVK Verl.-Ges, 2011
   
28
   
29
   
30
   
31
   
32
Published: Stuttgart, Schäffer-Poeschel, 1996
   
33
   
34
Published: Düsseldorf, Symposion Publ., 2008
   
36
Marketing : Lehr- und Handbuch 3., völlig überarb. Aufl.
Published: München [u.a.], Oldenbourg, 2000
   
37
Published: München [u.a.], Oldenbourg, 1999
   
38
Published: Berlin, Duncker & Humblot, [2014]
   
39
Published: Stuttgart, Schäffer-Poeschel, 2001
   
40
Published: Berlin, Erich Schmidt Verlag, 2018
   

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