2
   
3
   
4
Published: Stuttgart, Schäffer-Poeschel, 1995-1996
   
5
Einführung in die Werbelehre 6., überarb. und erw. Aufl.
Published: Stuttgart [u.a.], Kohlhammer, 1996
   
6
Published: München, Verl. Moderne Industrie, 1974-1975
   
8
Published: Berlin, Verl. Ed. ZAW, 1989-2013
   
11
   
15
   
16
Published: Frankfurt am Main [u.a.], Lang, 1996
   
17
Published: Hamburg, New-Business-Verl., 1934-
   

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