Sportmarketing : Perspektiven und Herausforderungen vor dem Hintergrund der Fußball-WM 2006 / Gerhard Schewe; Peter Rohlmann (Hrsg.)
PPN (Catalogue ID): |
500395829 |
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Persons: |
Schewe, Gerhard - 1958- [Hrsg] |
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Media type: |
Book |
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Formangabe: |
Aufsatzsammlung |
Extent: |
XXXIV, 356 S. ; Ill., graph. Darst. |
Language: |
German |
Published: |
Schorndorf: Hofmann ; 2005 |
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Basic Classifikation: | |
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RVK: |
ZX 6920 / Allgemeines; Einführungen; Bibliografien; Jahrbücher [Sport, Sportwissenschaft, Sportökonomie, Sportwerbung, Sponsoring, Allgemeines; Einführungen; Bibliografien; Jahrbücher] ZY 2029 / Sonstiges [Sport, Sportpraxis, Sportspiele, Ballspiele, Fußball, Sonstiges] QQ 980 / Sportmarketing, Sportsponsoring [Wirtschaftswissenschaften, Spezielle Betriebswirtschaftslehren, Sportwirtschaft, Sportmarketing, Sportsponsoring] |
Other Classifications: | |
Keywords: |
Berufsfußball / Sportsponsoring Berufsfußball / Marketing / Sportmarketing / Sponsoring / Fußball / Großveranstaltung / Deutschland |
General Note: |
Enth. 18 Beitr. - Literaturangaben |
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Uncounted series: |
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Links: | |
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ISBN: |
Order/plate number: |
6020 |
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