Wie entstehen starke Marken? : [Markendialog Februar 2005] / [GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips]
| PPN (Catalogue ID): |
491622643 |
|---|
| Persons: |
Lips, Peter - 1936- [Red] |
|---|---|
| Cooperations: | |
| Congresses: |
| Media type: |
Book |
|---|---|
| Formangabe: |
Konferenzschrift ; 2005 ; Frankfurt, Main Konferenzschrift |
| Extent: |
177 S. ; zahlr. Ill., graph. Darst. ; 21 cm |
| Language: |
German |
| Published: |
Wiesbaden: GEM ; 2005 |
|---|
| Basic Classifikation: | |
|---|---|
| RVK: |
QP 624 / Produkt- und Sortimentsgestaltung [Wirtschaftswissenschaften, Allgemeine Betriebswirtschaftslehre, Aufbauelemente des Unternehmens, Absatz, Einzelne absatzpolitische Instrumente, Produkt- und Sortimentsgestaltung] |
| Other Classifications: | |
| Keywords: |
| General Note: |
Enth. 3 Beitr |
|---|
| Links: | |
|---|---|
| ISBN: |
| EAN/UPC: |
9783980965712 |
|---|
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