Successful introduction of B2B electronic marketplace projects : an inter organizational relationship perspective with an empirical analysis of the chemical industry in Germany / Eva Hartmann

Saved in:
PPN (Catalogue ID):

349804788

Persons:

Hartmann, Eva

University publication:

Berlin, Techn. Univ., Diss., 2002

Media type:

eBook

Formangabe:

Hochschulschrift

Extent:

Online-Ressource, 227 p., text ; ill

Language:

English

Published:

2002

Edition:

[Elektronische Ressource]

Basic Classifikation:

85.20 Betriebliche Information und Kommunikation

85.40 Marketing

Keywords:

Deutschland / Chemische Industrie / Electronic Commerce / Business-to-Business-Marketing / Beziehungsmanagement / Lieferantenmanagement / Internet / E-Business / Einführung / Chemieindustrie / Theorie / Deutschland

Summary:

Systemvoraussetzungen: Acrobat reader.

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