Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998] / [GEM, Gesellschaft zur Erforschung des Markenwesens. Red. Peter Lips ...]
| PPN (Catalogue ID): |
324463340 |
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| Persons: | |
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| Cooperations: | |
| Congresses: |
| Media type: |
Book |
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| Formangabe: |
Konferenzschrift |
| Extent: |
157 S. ; graph. Darst. |
| Language: |
German |
| Published: |
Wiesbaden: GEM ; 1998 |
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| Basic Classifikation: | |
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| Other Classifications: | |
| Keywords: |
Markenpolitik / Markenführung / Beziehungsmarketing / Deutschland |
| Links: |
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