Dienstleister als Sponsoren : Imageprofilierung durch kommunikatives Engagement im Sport / Christoph Bassenge. Mit e. Geleitw. von Wolfgang Hilke
PPN (Catalogue ID): |
311123740 |
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Persons: |
Bassenge, Christoph [VerfasserIn] |
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University publication: |
Zugl.: Freiburg (Breisgau), Univ., Diss., 1999 |
Media type: |
Book |
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Formangabe: |
Hochschulschrift |
Extent: |
XXII, 276 S ; Ill., graph. Darst ; 21 cm |
Language: |
German |
Published: |
Wiesbaden: DUV, Dt. Univ.-Verl. ; 2000 |
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Basic Classifikation: | |
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RVK: |
AP 17420 / Öffentlichkeitsarbeit, Corporate Identity, Sponsoring [Allgemeines, Medien- und Kommunikationswissenschaften, Kommunikationsdesign, Werbung, Propaganda, Öffentlichkeitsarbeit, Corporate Identity, Sponsoring] QP 637 / Public Relations [Wirtschaftswissenschaften, Allgemeine Betriebswirtschaftslehre, Aufbauelemente des Unternehmens, Absatz, Werbung und Public Relations, Public Relations] ZX 6920 / Allgemeines; Einführungen; Bibliografien; Jahrbücher [Sport, Sportwissenschaft, Sportökonomie, Sportwerbung, Sponsoring, Allgemeines; Einführungen; Bibliografien; Jahrbücher] |
Keywords: |
Dienstleistungsbetrieb / Imagepolitik / Sportsponsoring / Dienstleistungssektor / Sponsoring / Sport / Dienstleistungsmarketing / Unternehmenskultur / Unternehmenskultur / Theorie / Deutschland |
General Note: |
Literaturverz. S. 245 - 276 |
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Uncounted series: |
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Links: | |
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ISBN: |
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245 | 1 | 0 | |a Dienstleister als Sponsoren |b Imageprofilierung durch kommunikatives Engagement im Sport |c Christoph Bassenge. Mit e. Geleitw. von Wolfgang Hilke |
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264 | 1 | |a Wiesbaden |b DUV, Dt. Univ.-Verl. |c 2000 | |
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