Integriertes Marketing : Strategie, Organisation, Instrumente / Rainer Busch; Rudolf Dögl; Fritz Unger

Saved in:
PPN (Catalogue ID):

23210560X

Persons:

Busch, Rainer - 1954- [VerfasserIn]

Dögl, Rudolf [VerfasserIn]

Unger, Fritz [VerfasserIn]

Media type:

Book

Formangabe:

Lehrbuch

Extent:

XVI, 704 S. ; graph. Darst. ; 24 cm

Language:

German

Published:

Wiesbaden: Gabler ; 1997

Edition:

2., überarb. Aufl.

Basic Classifikation:

85.40 Marketing

Other Classifications:

QP 610

QP 612

QP 680

QP 620

Keywords:

Marketing / Integriertes Management

General Note:

Literaturverz. S. 657 - 697

Uncounted series:

Gabler-Lehrbuch

Links:

Inhaltsverzeichnis

ISBN:

3-409-23664-3

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