Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans / Manuela Baumgart
PPN (Catalogue ID): |
119263068 |
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Persons: |
Baumgart, Manuela [VerfasserIn] |
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University publication: |
Zugl.: Frankfurt (Main), Univ., Diss. |
Media type: |
Book |
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Formangabe: |
Hochschulschrift |
Extent: |
IX, 342 S ; 25 cm |
Language: |
German |
Published: |
Heidelberg: Physica-Verl. ; 1992 |
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Contains: |
Literaturverz. S. 333 - 342 |
Basic Classifikation: |
17.10 Sprache in Beziehung zu anderen Bereichen der Wissenschaft und Kultur |
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RVK: |
GD 8944 / Werbesprache [Dialektologie, Mundarten, Sondersprachen, Namenkunde, Sondersprachen, Fachsprachen, Werbesprache] QP 632 / Werbeträger. Werbemittel [Allgemeine Betriebswirtschaftslehre, Aufbauelemente des Unternehmens, Absatz, Werbung und Public Relations, Werbeträger. Werbemittel] AP 17458 / Werbetext [Medien- und Kommunikationswissenschaften, Kommunikationsdesign, Werbung, Propaganda, Aufmachung, Gestaltung, Design, Werbetext] |
Other Classifications: | |
Keywords: |
General Note: |
Literaturverz. S. [333] - 342 |
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Remark: |
Archivierung/Langzeitarchivierung gewährleistet |
Series: |
Konsum und Verhalten - 37 |
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Links: | |
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ISBN: |
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245 | 1 | 4 | |a Die Sprache der Anzeigenwerbung |b eine linguistische Analyse aktueller Werbeslogans |c Manuela Baumgart |
264 | 1 | |a Heidelberg |b Physica-Verl. |c 1992 | |
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490 | 1 | |a Konsum und Verhalten |v 37 | |
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501 | |a Literaturverz. S. 333 - 342 | ||
502 | |a Zugl.: Frankfurt (Main), Univ., Diss. | ||
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985 | |2 22 |1 03 |x 0018 |a 76988 | ||
985 | |2 24 |1 03 |x 0008 |a 93/267 | ||
985 | |2 24 |1 04 |x 0008 |a 93/70052 | ||
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985 | |2 40 |1 01 |x 7/148 |a 93/351 | ||
985 | |2 40 |1 03 |x 0007 |a 93.213 | ||
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985 | |2 69 |1 01 |x 0009 |a 93.3858 | ||
985 | |2 69 |1 40 |x 0009 |a Wi99.0090 | ||
985 | |2 72 |1 01 |x 0035 |a F 1992.1305 | ||
985 | |2 90 |1 01 |x 3090 |a 94:04747 | ||
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985 | |2 293 |1 01 |x 3293 |a j94/667 | ||
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985 | |2 2005 |1 04 |x DE-291-501 |a 1992-251 | ||
985 | |2 2093 |1 01 |x DE-Mh39 |a 26 029 | ||
995 | |2 24 |1 01 |x 0008 |a gf | ||
995 | |2 24 |1 03 |x 0008 |a gf | ||
995 | |2 24 |1 04 |x 0008 |a darfid |