F & E und Marketing : eine Untersuchung zur Leistungsfähigkeit von Koordinationskonzeptionen bei Innovationsentscheidungen / Martin Benkenstein
PPN (Catalogue ID): |
025759442 |
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Persons: |
Benkenstein, Martin - 1957- [VerfasserIn] |
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University publication: |
Zugl.: Münster, Univ., Diss., 1986, u.d.T.: Benkenstein, Martin: Koordination von Forschung & Entwicklung und Marketing |
Media type: |
Book |
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Formangabe: |
Hochschulschrift |
Extent: |
XVII, 319 S. ; graph. Darst. ; 8° |
Language: |
German |
Published: |
Wiesbaden: Gabler ; 1987 |
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Contains: |
Literaturverz. S. 275 - 319 |
Basic Classifikation: | |
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RVK: |
QP 210 / Allgemeines [Wirtschaftswissenschaften, Allgemeine Betriebswirtschaftslehre, Forschung. Rationalisierung und Wachstum des Unternehmens, Forschung und Entwicklung im Unternehmen, Allgemeines] |
Other Classifications: | |
Keywords: |
Industrieforschung / Produktinnovation / Marketing / Koordination / Forschung / Marketing / Innovation |
Further Keywords: |
Series: |
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Links: | |
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ISBN: |
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